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What's Up With Spam Comments?

You'd think part of the fun of posting online is hearing back from readers. The whole internet-is-great-for-community-building notion seems like such a good idea. The reality is kind of different. For articles I wrote for NY TImes Dining and Huffington Post, some people would contribute thoughtful responses. But there were always those people who clearly had a pent up need to vent and my article gave them the opportunity to rant and rave anonymously. Reading those comments was no fun. The other sort of weirdness that comes from writing on the web are the spam-comments, sent for nefarious purposes (if you click on the link will your computer become infected and turn into one of the digital zombie hordes enlisted for god-knows-what-purposes?) or to do I-don't-know-what. And how did the individuals or the bots behind their comments choose my web site and the specific articles? Why did   Easy-to-Make Rotisserie Chicken and Roasted Vegetables   attract so many spam-comments?